Deployment Overview

Before diving into URLs, embed codes and access rules, it helps to hold three ideas in your head:

• A project is one assistant — its persona, knowledge base, flows and settings.
• Publishing takes a frozen snapshot of that assistant and makes it reachable to the outside world. Editing the assistant afterwards does not change what the public sees until you publish again.
• Channels are the individual surfaces the published assistant is served on (a website embed, a lobby kiosk, an LMS activity, …). Every public link points at a channel, and analytics, access rules and custom templates are configured per channel.

The journey is always:

Build assistant  →  Preview (internal test)  →  Publish (snapshot)
                →  Deploy on one or more Channels  →  Share / embed the channel link

Everything in this guide lives under Dashboard → Deployment unless noted otherwise.

The Deployment page has six tabs: Channels, Campaigns, Embedding, Custom template, Discoverability and Map.

URL cheat sheet

Purpose	URL shape	Audience
Preview (internal test)	/chat/<projectId>	Org members only
Published, per channel	/chat/<orgSlug>/<projectSlug>/<deviceSlug>	Public (+ channel rules)
Custom template (live)	/embed/<orgSlug>/<projectSlug>/<deviceSlug>	Public (+ channel rules)
Custom template (preview)	/embed/<projectId>	Org members only
Personalized recipient (campaign)	/i/<token>	The one recipient, while campaign is active

What’s in this section

• Preview & Publishing — the difference between your internal test link and the public link, and how the snapshot model works.
• Devices — named deployment surfaces with per-channel access rules, analytics and settings.
• Custom Templates — wrapping the chat in your own branded HTML page.
• Embedding on a Website — iframe snippets, external variables, HMAC signing, download packages.
• LTI-Only Access — restricting a channel to LMS launches.
• Campaigns & Recipients — time-boxed, metered outreach with personalized links.
• Advanced Topics — user types & library visibility, kiosks & GPS, access-model decision table, data out.